Highly passionate entrepreneur, Guillaume lives and dreams about wine tirelessly. He graduated from HEC Montreal and loves to share and experience timeless moments around the world's rarest and nicest nectars. His dedication and attention to the finest details gives a unique twist to Cellart's adventure.

As Cellart’s Creative Director, Dominique oversees the entire design process, from concept to completion, meticulously crafting each layout and final artwork. By shaping the overarching design vision, he ensures seamless integration of both technical and functional elements. Drawing inspiration from contemporary architecture, Dominique combines his sharp rationality with a bold creative edge, infusing each project with his signature touch of originality. His expertise extends beyond design—he also conceived and developed Cellart’s first collection of wine objects, Les Irremplaçables.

François is a passionate wine aficionado and collector with over 30 years of dedication to the world of fine wines. A true free spirit, he embraces life through culinary exploration, both as a foodie and an avid cook, while also engaging in a wide range of high performance sports. Beyond his love for gastronomy and adventure, he is a seasoned strategic management consultant with a strong academic foundation—a degree in Civil Engineering from McGill University and a Master's in Project Management from the School of Management Sciences. His diverse passions and expertise make him a dynamic and inspiring individual in both professional and personal pursuits.

With his expertise in photography and as the 3D Visual Artist at Cellart, Michael meticulously creates all the stunning visuals that captivate everyone's imagination. Always eager for knowledge and passionate about exploring new horizons, particularly in new technologies, his perfectionist nature drives him to aim for excellence in every project undertaken.

Author, journalist, speaker, and wine educator, Michelle is a certified sommelier and accredited educator of the Wine & Spirit Education Trust. She is also continuing her studies in the prestigious Masters of Wine program. In 2017, she founded Tasting Climate Change, an international symposium on climate issues in the wine world. That same year, she published her first book, Dis-moi qui tu es, je te dirai quoi boire (Tell Me Who You Are, I'll Tell You What to Drink), with Éditions Cardinal. In 2021, she co-wrote Quel vin pour demain ? Le vin face aux défis climatiques (What Wine for Tomorrow? Wine Facing Climate Challenges), published by Dunod, with a second edition in the fall of 2024. Michelle is the sommelier and co-host of the popular Québec TV  show Curieux Bégin, a columnist for Le Devoir, and writes for Extra Brut and Quench Magazine. She is also the owner of the wine school Vino Studio, which offers WSET-certified courses.

Michael Mascha created Fine Waters in 2002 and is one of the original founders of the Fine Waters Society in 2008. He helped create the premium category and tells the story that "water is not just water," that it has terroir like wine, can be matched with food, and curated by water sommeliers. In 2018 Michael and Martin Riese founded the Fine Water Academy to train water sommeliers worldwide. Michael's global audience consists of food & beverage professionals, consumers, distributors, media, and premium brands. Michael is also the author of the acclaimed book Fine Waters called "an encyclopedia of water, a bible of water" by the London Times. Michael holds a Ph.D. in Anthropology and Communication Science from the University of Vienna and lives in the United States.