Team

Extraordinariness is no accident.

 
 
“I believe that a true leader is not a hero, it is with others that he writes his story.”
— Jonathan Primeau
 
 

Management Team

 
 

Jonathan Primeau

CellArt’s Founder and President

Serial entrepreneur, Jonathan Primeau has a lifelong passion for wine, design and art. Trained at the prestigious THNK School of Creative Leadership in Amsterdam, he founded CellArt to share his passion with other wine lovers. Endowed with immense charisma, Jonathan embodies the values of sophistication, extraordinariness and authenticity that makes CellArt a unique experience.

His best ever tasted bottle:

Pétrus, 1982

The bottle of his dreams:

Dom Perignon P3, 1971

REACH JONATHAN

 
 
 
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Jean-Pierre Gilbert

Managing Director

Having held senior management positions in leading manufacturing companies, Jean-Pierre Gilbert has remarkable experience for more than 35 years in the commercial and institutional interior design sector. A talented manager and entrepreneur, renowned for his versatility, sharp judgment, foresight, and unparalleled sense of organization, he has repeatedly and brilliantly met the demanding challenges of start up of three companies, contributing greatly to their growth and success.

His best ever tasted wine:

Vin de Paille Bouvret, Jura, 1893

The bottle of his dreams:

Chartreuse Yellow - Tarragona, 1904-1930 (just a sip…)

REACH JEAN-PIERRE

 
 
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Dominique Légaré

Head of Creation

As CellArt’s head of creation, Dominique manages the development of each design, from concept to completion, creating all the layouts as well as the final art project. By implementing the general design concept, he ensures the perfect integration of all technical and functional aspects. Inspired by contemporary architecture, highly skilled and talented, Dominique brings out his rationality to the original concept, adding his rebel touch to each project, all while refining the art style. Dominique also designed CellArt’s first collection of wine objects Les Irremplaçables.

His best ever tasted wine:

Amarone Riserva, G. Quintarelli, 1988

The bottle of his dreams:

Screaming Eagle Cabernet Sauvignon, 1997

REACH DOMINIQUE

 
 

Contributor

 
 

John Szabo

Master Sommelier

Master Sommelier John Szabo was the first Canadian to add the “MS” after his name in 2004, and he holds the WSET Diploma with honours. Impressed by CellArt’s unique fusion of art and design with function, and the boundless creativity embodied by CellArt’s one-of-a-kind luxury wine cellars, he joined the team as content contributor, in-house cellar consultant and occasional event host to share his passion and expertise with collectors and wine lovers worldwide. He is also a partner and principal critic for WineAlign.com, Canada’s largest wine publication, and buyer for the WineAlign Exchange wine club, as well as columnist at Modalina and MarQuee magazines. John is co-host of the podcast Wine Thieves with WineAlign partner Sara d’Amato, host of the IGTV series 5 to 7 Winedown, and also contributes occasionally to Wine & Spirits Magazine and freelances for international publications such as Meininger’s, Wine Enthusiast, Canopy, Monarch and VinCe Magazine. His latest book, Volcanic Wines: Salt, Grit and Power, earned critical acclaim including the André Simon award for best drinks book. On the consulting side, John builds wine programs across Canada, and is currently sourcing wines for Accor/Fairmont/Sofitel Hotels in Québec. He speaks regularly in Canada and internationally and (used to) spend many weeks each year travelling wine country worldwide to keep on top of this fascinating industry.

 
 

Michael Mascha

FineWaters Founder

Michael Mascha created FineWaters in 2002 and is one of the original founders of the Fine Water Society in 2008. He helped create the premium category and tells the story that "water is not just water," that it has terroir like wine, can be matched with food, and curated by water sommeliers. In 2018 Michael and Martin Riese founded the Fine Water Academy to train water sommeliers worldwide. Michael's global audience consists of food & beverage professionals, consumers, distributors, media, and premium brands. Michael is also the author of the acclaimed book Fine Waters called "an encyclopedia of water, a bible of water" by the London Times. Michael holds a Ph.D. in Anthropology and Communication Science from the University of Vienna and lives in the United States.

 
 
 
AUT VENIAM AUT FACIAM
 

I will either find a way, or make one.

Aut viam inveniam aut faciam.